The customer is always right
- 10th August 2022
- Posted by: admin
- Category: News
This assertion is attributed to a number of entrepreneurs in the 1900’s including Harry Gordon Selfridge.
Ironically, in French, the phrase is translated as the customer is never wrong.
In both cases the statement is clearly inaccurate. However, it points to something that is a key objective for all businesses which is to create and maintain a high level of customer satisfaction.
In the current digital age, online reviews make this goal more relevant as one bad review can have a significant effect on future sales.
Also, happy customers will be willing ambassadors for your business.
Your customer service experience will be responsible for customer loyalty or customer loss. Handled intelligently, customer service issues can also be used to identify customer pain points and help you take these issues into account with future product or service development.
The customer may not always be right, but their feedback – good or bad – is always useful.
Source: New feed